Problem
Myrtle beach-based music group needed to build a presence in Charleston, SC. This included giving them a fresh image and building new relationships for them.
Action
Organized photo shoot to update client's image
Created press items (bio, fact sheet, media kit) for media outlets
Created social media strategy
Built relationships with local promoters, DJ's and media
Deliverables
PHOTO SHOOT
MEDIA KIT
FACT SHEET
Social Media Strategy
Account growth +200 percent in three months
Engagement over 3.3K in three months
Followers increased by over eleven percent in three months
Results
Radio interview with Kinetic HiFi and Klix Media | Show performance in Charleston, SC | Generated new audience base in Charleston, SC | Social media account growth +200 percent in three months | Social media engagement over 3.3K in three months | Social media followers increased by over eleven percent in three months
Fact Sheet
Media Kit
Gallery
Problem
Author and Creative Leadership Strategist LaTonya Renee was on the brink of a new transition as she reached a growing audience of nearly 2K and viewership of nearly half a million. She needed to quickly refine her public image and increase her engagement with her expanding target audience.
Action
Brand evaluation to establish brand elements (colors, fonts)
Created press materials (fact sheet, press releases, media kit)
Further developed content ideas to engage fan base (#AccomplishU Facebook Live, Wellness Wednesdays YouTube Series)
Created marketing collateral (business cards, Facebook cover photo, flyers for #AccomplishU Facebook Live and Wellness Wednesdays)
Created social media posts and strategic hashtags
Developed event proposal for #AccomplishU College Tour
Deliverables
Business Cards - Front and Back | Facebook Cover
Wellness Wednesdays Flyer | Social Media Templates
Social Media Images
Results
Speaking engagements
Increased followers and engagement on Instagram
Established viewership on YouTube
Contact list of potential college and university partners for #AccomplishU College Tour
Press Release
Media Kit
Accomplish U Event Proposal
