MORPH Clothing produces sustainable and ethically handmade clothing that can be worn in a multitude of beautiful ways.

Big Picture

We discovered Morph Clothing online and immediately saw how unique their product was in the marketplace. We knew we could take their brand to new heights and incorporate them into some really cool event activations. We took to the BET Awards in Los Angeles & the MTV VMA’s in New York City for a celebrity gifting lounge, red carpet opportunities, and impromptu live in-person demos that exploded and made them go viral. Along the way, they were able to make meaningful celebrity connections with Fashion Icon Marc Jacobs, Beauty Influencer James Charles, Singer Monica, Rapper MC Lyte, Gospel Artist Erica Campbell, Singer-Songwriter H.E.R. and more.

Challenge

MORPH created a dress that can be worn over 60 different ways, so we wanted to create engagement and to find a way for consumers to understand the functionality of their product.

Results

Within a month, we increased their social media following on Facebook from 8k to over 30k likes = a 375% lift in Facebook Likes & Followers!

What We Did

Special events, media relations, strategic partnerships, brand awareness, content creation