AT&T Black Future Makers is a cultural phenomenon that connects AT&T to the most influential and sought-after consumers in the world. It is an innovation obsessed, always-on, platform that celebrates and discovers ever-evolving Black culture.

Big Picture

AT&T Black Future Makers wanted to feature various activations for culture moments. They wanted to fuel visibility toward digital, IRL (In Real Life) stunts and talent collaborations.

Challenge

AT&T wanted to reach journalists, media personalities and bloggers at both multicultural, polycultural and general market outlets with an authentic following of Black consumers in the Gen Z and Older Millennials demo for press worthy pitches spotlighting Black Future Makers and AT&T’s commitment to them.

Results

• > 3.95 Billion in online readership

• > 3.56 Million in coverage views

• 39 original coverage features

• > 550 newswire placements

What We Did

Insights & strategy, brand messaging, content creation, brand awareness, media training, special events, analytics & monitoring